

This Marketing module explores the key contemporary theories and approaches of marketing in the hospitality industry. Strategic Approach in Marketing Planning for Hospitality.The module will present and evaluate a variety of analytical models, techniques and concepts, considering their utility and application to a range of contexts. It will focus on strategy formulation, planning, implementation and an evaluation of business impact in terms of strategic alignment. This module considers the strategic options, issues and challenges facing the business leaders of Hospitality sector.


Master in partnership with the London College of Contemporary Arts of London Master in partnership with the London School of Business and Finance in London Master in partnership with other institutions
